Blog

Unless you’re living under a rock, you’ve probably heard a lot of talk about Google Analytics 4 (GA4), Google’s newest analytics platform that is set to replace Universal Analytics completely.  However, if you've been hesitant to use it, we suggest you

It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is, “How do I know if my Google Ads are performing

Oftentimes conversations we have with business leaders start with, “I think my website sucks. Do I need a new one?” Our answer is always, “It depends.” Obviously, the website continues to be the cornerstone of an organization’s marketing and communications efforts. It’s

Guest Post By Matt Dion Matt Dion was the CEO of Mintent which was acquired by RTOWN. Matt has gone on to be a Business Coach with Metronomics. I asked Matt to write the first blog in the Snowbird Series because

I have always been fascinated by the Canadian Snowbirds. The strategy, training, trust, talent, and technology required to execute flawlessly with thousands of people watching is impressive to say the least. So when I look at this picture, naturally it

Every marketing dollar is precious. As business leaders, when we decide Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert, we want to ensure every ad is performing optimally and

LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content.  That’s right,

May 8, 2023 (Vancouver, BC)  – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic

Is your franchise business ready for the “new normal”? It’s time to dust off our binoculars, stair out into a foggier future and try to predict what the post COVID wakeup could look like. Though COVID has been unprecedented in its effects

It’s crazy.  We spend our work days ploughing through best practices, plotting well thought out paths to create value for the companies we serve, and yet it’s Saturday morning in our pajama pants, sipping coffee and getting lost in thought that