Instagram Just Gave Your Business a Powerful Gift for the Holidays
Two weeks ago Instagram introduced a new feature called Close Friends.
The Awareness Game
We are constantly asked about the difference between ‘Traditional’ and ‘Digital’ marketing, recently we were referenced in the Prince George Citizen after one of our RTOWNers held an event to help local businesses better understand the digital landscape and their local marketing options.
Keywords: The Key To SEO for Local Businesses
Search engine optimization (SEO) is the key to online visibility, and keywords are key to SEO. With the huge number of internet users that utilize search engines such as Google, businesses with highly ranked websites receive significantly more web traffic than businesses with poor search engine rankings. This allows high-ranking businesses to gain more customers online compared to their competitors, making a keyword strategy an essential part of any online business growth.
What’s the Difference Between Domain and Web Hosting?
Let's face it, the internet can be a little confusing. In this series of posts, we are going to break down some of the key concepts behind your website, how to get it online, ranking on google, and driving growth for your business. To kick us off, let's start with where your website actually resides (web hosting) and how to get the address right (domain hosting) so people can find it.
A How To Guide for Giving A Keynote Speech
According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! This means that to the average person going to a funeral, they would feel better off in the casket than
How to Balance Parenthood and Entrepreneurship
You’ve probably heard someone say that starting a business is like having a baby. The long hours, demanding clients, and lack of sleep can pile on the stress.
What is retargeting and is it for your business?
The world of digital marketing can often feel like a swirl of buzz words, platforms and headaches. Innovations come and go, widgets are released to make your life easier, others add yet another layer of confusion. A technology that has stuck around, been adopted by all the big players, and really made a difference to the cost of customer acquisition, is retargeting. This is a quick intro to the technique so you can consider it for your business.
A Valentines Memo To All Entrepreneurs
As we enter the most romantic week of the year we thought it would be a good time to share a loving open letter from an important figure at RTOWN, our Mayor's spouse, Grace.
Creating a Brand Promise for Your Local Business
Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our revenues doing the same. We also moved into our new office space in Vancouver. When you’re working with A-players, everything moves faster and our businesses grow better.
RTOWN announces merger with LocalSphere and successful financing
It is with great excitement and pride that we announce the merger and combined power of the two BC-based companies, RTOWN and LocalSphere.
Top events to attend this small business month
October is small business month across Canada. This means an extra push from chambers and business networks to provide you with support to help your business flourish and an overall push to promote shopping locally. We have compiled a short list of events, workshops, and opportunities that we think can benefit you the most. So without further ado, here are our top 'must engage' events this small business season: