RTOWN announces merger with LocalSphere and successful financing
It is with great excitement and pride that we announce the merger and combined power of the two BC-based companies, RTOWN and LocalSphere.
How to use your Loyalty App dashboard
With over 7000 active users and 44,000 stamps given, the RTOWN Loyalty App is changing the way small businesses manage their loyalty programs. To help you get more from the app, we have created a quick "How To" guide for the dashboard and new features.
Top events to attend this small business month
October is small business month across Canada. This means an extra push from chambers and business networks to provide you with support to help your business flourish and an overall push to promote shopping locally. We have compiled a short list of events, workshops, and opportunities that we think can benefit you the most. So without further ado, here are our top 'must engage' events this small business season:
6 Ways to Find Relevant Content for Your Social Media Audience
Sharing interesting, relevant content is the golden ticket when it comes to social media success. Without it, even your most loyal Fans and Followers may lose interest and abandon you.
Kelowna based triathletes using social media to grow support
Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as 'Team Wurtele' to find out more about using social media as professional athletes.
Measuring the ROI of Social Media Marketing
Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?
Yesterday’s Customer Journey, Today’s Marketing Tools
Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized. In a world where more and more consumers are accessing the web via their mobile devices, it’s no wonder small businesses struggle to compete with their larger competitors. The customer journey hasn't changed but the marketing tools certainly have.
Facebook’s new image rules and how they impact your business
As the Facebook algorithm had changed over the years, we have been watching closely. The organic reach of content has been on a steady decline into complete obscurity and the need to strategically boost and promote content has become the norm. We published a post over a year ago now outlining tactics on succeeding in the Facebook advertising world and not a whole lot has changed, until recently. The image rules of advertising have subtly shifted and if your not careful you could be wasting money and getting zero reach for your content.
WIN an APPLE WATCH just by networking at SMMastery
That’s right! Just by attending the Social Media Mastery Conference in Vancouver next weekend, you will have the opportunity to win an Apple Watch. To help demonstrate the power of loyalty programs and how iBeacon technology can be used to create and maintain authentic connections with customers, RTOWN is rolling out a real word demonstration of the our Loyalty App at the show.